The curriculum
Four tracks for running a golf cart business
Twenty-four modules in sales, service, business operations, and leadership, taught with the realities of this industry in view: seasonality, floor plan inventory, and departments that each run on different math.
Track 1 of 4
Sales
Turn showroom traffic into deliveries, and deliveries into repeat customers.
Golf cart buyers compare more than they used to, research online, and often walk in knowing what they want. The stores that win run one consistent process, price with discipline, and treat every delivery as the start of the next sale.
01.1
The sales process
Every step from first visit to delivery, written down and taught to everyone on the floor.
01.2
Pricing and gross profit
Desking deals that protect gross on new, used, and custom builds.
01.3
Accessories, service plans, and financing
Presenting the full package on every deal, without pressure.
01.4
Trades and used inventory
Appraising trades and deciding what to retail, wholesale, or rebuild.
01.5
Follow-up and referrals
Routines that turn one delivery into reviews, repeat business, and referrals.
01.6
Staffing the floor
Hiring, scheduling, and preparing salespeople for the spring rush.
You will recognize the need when
- Two salespeople would sell the same cart two different ways
- Gross per unit swings month to month and nobody can say why
- Accessories get added when the customer asks, not because someone offered
Track 2 of 4
Service
Make the service bay a profit center, not just a busy one.
Service keeps customers coming back and keeps cash moving when sales slow down. It only pays when the shop is run with the numbers in view: technician time, labor rates, parts on hand, and how work flows from drop-off to pickup.
02.1
Billed hours and paid hours
The one ratio that shows where technician time really goes.
02.2
Labor rates and job pricing
Posted rates, flat-rate pricing for common jobs, and battery work.
02.3
Scheduling and workflow
Moving every cart from write-up to pickup on a predictable schedule.
02.4
Quality, comebacks, and warranty
Checks before delivery, and claims that actually get paid.
02.5
Parts availability
Stocking what the bay uses most so jobs do not stall.
02.6
Building the technician bench
Recruiting, training, and keeping good technicians.
You will recognize the need when
- The bay is full, but the department barely breaks even
- Customers call to ask where their cart is
- Your best technician is also the scheduler, the parts runner, and the trainer
Track 3 of 4
Business operations
See every department clearly, and run the business on real numbers.
A golf cart business is several businesses sharing one bank account. Running it well means reading each department on its own, planning cash around the season, and making inventory decisions with numbers instead of instinct.
03.1
Department financial statements
Profit and loss for new, used, service, parts, and accessories.
03.2
Floor plan and inventory aging
Carrying cost, curtailments, and what to order next.
03.3
Seasonal cash planning
A month-by-month plan for the slow months and the stocking orders.
03.4
The weekly numbers
A one-page set of key numbers the team reviews every week.
03.5
Pricing and margin targets
Margin goals by department, and the pricing that reaches them.
03.6
Growth and exit planning
A new location, a new brand, or an eventual sale, planned with real numbers.
You will recognize the need when
- The year looks profitable, but cash is tight every winter
- Units sit on floor plan longer than anyone planned
- Inventory decisions get made on feel
Track 4 of 4
Leadership
Build a team that runs the business when you are not in the building.
Most golf cart businesses are built around one capable owner. Growth depends on turning that owner’s judgment into a team of managers who can make good decisions, hold each other accountable, and carry the culture without being told.
04.1
From owner to leader
Getting decisions off the owner’s desk and onto the right person’s.
04.2
Developing department managers
Turning strong sales, service, and parts people into leaders.
04.3
Roles and accountability
Clear responsibilities, written down, with follow-through.
04.4
The meeting rhythm
Weekly and monthly meetings that end in decisions and owners.
04.5
Hiring and culture
Hiring for character and skill, and onboarding that sticks.
04.6
Succession and continuity
Preparing family members and key people for what comes next.
You will recognize the need when
- Every question still comes to the owner
- Managers report problems and wait for someone else to solve them
- The owner has not taken a real week off during the season
Learning paths
A path for every seat in the business
Each path is a suggested starting route. Coaching and team training adjust it to your business.
Dealer principal or owner
Step out of the middle of every decision, and run the business on numbers you trust.
General manager
Lead the managers, run the meetings, and own the weekly numbers.
Sales manager
Build a floor that sells the same way every time, at the right gross.
Service manager
Turn a busy bay into a profitable one, and keep it that way in peak season.
Golf facility fleet manager
Run the fleet like a business line, and make the case for it with numbers.
Find your starting point
A conversation helps us point you to the right track and program first, whether that is coaching for you, training for your team, or both.